STANDARD TERMS AND CONDITIONS
Last Updated: September 2026
Welcome to TRU. These Terms and Conditions govern your use of our website and your purchase of products from TRU. By using our website or placing an order, you agree to these Terms and Conditions.
1. About TRU
TRU is an online coffee store operating in the United Arab Emirates.
Our business information, including our legal name, business address, licensing authority, and contact details, will be provided on the website where applicable.
2. Orders
All orders are subject to product availability and confirmation.
We reserve the right to refuse, cancel, or modify an order in cases including incorrect pricing, product unavailability, technical errors, or suspected fraudulent activity.
3. Products
We make reasonable efforts to ensure that product descriptions, images, prices, weights, and other information displayed on our website are accurate.
Actual product packaging or appearance may vary slightly from website images.
4. Prices and Payment
All prices are displayed in UAE Dirhams (AED), unless otherwise stated.
Payment must be completed through the payment methods available on our website.
TRU reserves the right to change product prices without prior notice. The price applicable to your order will be the price displayed at the time of checkout.
5. Delivery
We deliver orders within the United Arab Emirates through our designated delivery partners.
Delivery times may vary depending on the customer’s location, order volume, and courier availability.
Customers are responsible for providing accurate delivery and contact information. TRU is not responsible for delays or failed deliveries resulting from incorrect information provided by the customer.
6. Returns and Exchanges
Because coffee is a food product, returns or exchanges may be subject to applicable UAE consumer protection requirements and our return policy.
If you receive an incorrect, damaged, or defective product, please contact us as soon as possible and provide your order details and photographs of the product.
7. Refunds
Where a refund is approved, it will normally be processed through the original payment method.
The time required for the refund to appear in your account may depend on the payment provider or financial institution.
8. Product Quality and Storage
Customers are responsible for storing coffee products according to the recommended storage conditions after delivery.
For the best quality, we recommend keeping coffee sealed, away from direct sunlight, heat, moisture, and strong odors.
9. Customer Information
Customers must provide accurate and complete information when placing an order.
TRU may use customer information for order processing, delivery, customer service, and other purposes in accordance with our Privacy Policy and applicable UAE laws.
10. Website Use
Customers must not use the website for unlawful purposes or attempt to interfere with its operation, security, or systems.
11. Intellectual Property
All TRU logos, trademarks, photographs, product descriptions, graphics, website content, and other materials are owned by TRU or used with permission.
No content may be copied, reproduced, modified, or used commercially without prior written permission.
12. Changes to These Terms
TRU may update these Terms and Conditions from time to time. Any updated version will be published on this page and will apply from the date of publication.
13. Governing Law
These Terms and Conditions shall be governed by the applicable laws of the United Arab Emirates and the relevant laws and regulations of the Emirate in which TRU is licensed.
14. Contact Us
If you have any questions regarding these Terms and Conditions, your order, delivery, returns, or refunds, please contact TRU through the contact details provided on our website.